Bijaei Jayaraj

Bijaei Jayaraj: MD & CEO

Bijaei Jayaraj is the Founder & CEO of Loylty Rewardz Mngt. Pvt. Ltd. Bijaei has a strong management and leadership background with unbridled passion and innovative ideas for Consumer Loyalty & Relationship Management business. Since its inception 9 years back, Loylty Rewardz has grown exponentially to its present stature of being India's premier loyalty management company. Loylty Rewardz manages loyalty programs for a cumulative card base of 1 Billion profiles across Credit, Debit cards & other categories in India, constituting over 74% of the market share. We process over 2.5 billion transactions yearly and have awarded more than 30 billion loyalty points to consumers in India till date.

Bijaei earned his business management education as a part of the Founding Class of the Indian School of Business (ISB), Hyderabad. He earned his Bachelor's Degree from Loyola College and Master's Degree from Jawaharlal Nehru University, New Delhi. Subsequently, Bijaei worked in the advertising industry in Muscat, Sultanate of Oman and with McCann Erickson Worldwide (FP7) in Dubai, UAE before returning to India to pursue his business management studies at the ISB.

Prior to founding Loylty Rewardz, Bijaei worked with Jet Airways as the Head of its Loyalty Program - Jet Privilege (JP) and later with MasterCard Worldwide as the Head of MasterCard's relationship with the largest bank in India, the State Bank Group. While at MasterCard, Bijaei was twice conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) & once with the APMEA Star Award (Asia Pacific, ME & Africa) for his achievements to drive MasterCard businesses worldwide.

Siddharth Saboo

Siddharth Saboo: CFO

Siddharth brings a rich experience of 18 years in Finance primarily in the sector of IT Services & Consulting. A Chartered Accountant by profession, Siddharth has worked with organisations like Infrasoft Technologies, Datamatics Global Services, Sony Music & RPG Group. During his stint at Datamatics & Infrasoft, Siddharth was responsible for fund raising activity of the company, consummated a couple of M&A transaction, Listing Compliances, Setting up of International Subsidiaries, Tax Planning and Treasury Management. Siddharth has led several key roles in the strategic decision making of the business. Siddharth takes keen interest in Marathons & loves badminton to the core.

Priya Goenka

Priya Goenka: Head, Business & Delivery

Priya heads Business, Technology and Operations teams in Loylty Rewardz, inculcating the spirit of Perfection, Tenacity and Achievement in her team members. Her team holds the responsibility of maintaining client relationships, developing new clients in the retail and banking domains, establishing operational and technology processes and delivering value to our clients. As a result, her team is responsible for managing relationship with our existing bank clients such as State Bank of India, Punjab National Bank, HDFC, Bank of Baroda, Yes Bank, IndusInd Bank, etc, as well as with our retail clients such as GRT Jewellers, Kalyan Jewellers, Reliance Retail, Lifestyle, etc. Priya has distinguished academic accomplishments of being a Post-Graduate from MICA, Ahmedabad and also holds an MBA from Amity University. Prior to joining Loylty Rewardz, she had a few years of quality marketing & brand management experience with Percept.

Vaibhav Pawar

Vaibhav Pawar: Head, Analytics

Vaibhav heads the high-calibre Analytics team at Loylty Rewardz, providing measurable business value through cutting edge predictive consumer analytics and BIG Data technology to our clients. He holds an Engineering degree from IIT Bombay and has worked extensively in the Analytics domain with top tier consulting companies. In the past, Vaibhav has helped top US/APAC organizations leverage analytics to implement data driven solutions for their business improvements. His experience also includes advising large financial services, insurance and technology companies in marketing and risk management functions by building analytics capability to drive decision making.

Vivek Charde

Vivek Charde: Head, Marketing

Vivek drives Integrated Marketing at Loylty Rewardz. He comes with more than 10 years of experience in formulating optimum marketing strategies, developing communication and executing campaigns. He leads an extremely energetic team that continuously strives to improve customer experience by analysing consumer behaviour and utilizing technology to drive personalized communication. Vivek's last assignment was with Future Group, where he extensively worked on retail marketing strategies, online and offline retail integration and played a crucial role in setting up their loyalty program. Vivek holds an MBA degree from Department of Management Sciences, University of Pune.


Ashish Poddar: Head, Product

Ashish is a seasoned product manager and has experience building and shipping successful products in both B2B and B2C space. At Loylty Rewardz, he leads the Max Get More product portfolio and aims to make it the most preferred consumer platform for merchants to reach out to customers.

Prior to joining Loylty Rewardz, Ashish was leading the documentation services business for Cardekho.com creating products to simplify used car buying and selling process. He has a significant experience in the FinTech space and during his stint at Nirvana Solutions, he championed product innovation and product implementation for their Investment Banking customers across the globe. Ashish is a graduate from Indian Institute of Technology (IIT), Kharagpur and an MBA from The Indian School of Business (ISB), Hyderabad.


Reena George: Head, Talent

Reena leads the Talent team of the Organization, with overall responsibility of Talent Development & Management at Loylty Rewardz, with focus on scaling up our resources and in creating a work environment that is conducive for high individual productivity and organizational success. Her team holds the responsibility of talent acquisition, employee engagement and organizational talent development. Reena plays a significantly impactful role in building our organization into a great place to work. Reena earned her Master's Degree in Human Resource Management from K J Somaiya Insititute of Management Studies and Research. Prior to joining Loylty Rewardz, Reena has served in the Media & Entertainment Sector and has been associated with companies like Trigyn Technologies, Indiagames, UTV and The Walt Disney Company.